A historic global culture shift is underway to harness the power of business to help address society’s greatest challenges and to build a more inclusive economy. This shift requires a change in the way we do business. Given the character and nature of Perpetual Next and its stakeholders, we have opted for certification as a certified B Corporation or B Corp.
Certified B Corporations, or B Corp's, are for-profit companies at the heart of a global movement of people using the power of business to create a shared, durable prosperity for all. Currently, more than 3,500 B Corps operate in more than 150 industries in 70 countries around the world. So far 85 B Corps are based in the Netherlands.
Entrepreneurial business leaders
The certified B Corporations forms a community that brings together entrepreneurial business leaders that aim to make change real and achievable. It supports companies to do and try the rights things rather than doing things right, which is a compliancy goal and not an entrepreneurial goal.
Being a B Corp is not just about achieving a certification or seal of approval; it is merely a community of businesses dedicated to the same vision and goal. B Corps are committed to improving their practices and increasing their impact.